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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08879_Field_TCGG T644.txt
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1996-04-10
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of anarchy, its complete moral disorder and collapse, its
delight in insulting and disregarding the past, its
repudiation of every ancient authority and tradition, that
he is worth studying. And if we add to this that he
contrived a weapon for his own ends which has in our own
day come to be more powerful than any established
government or elected parliament or hereditary
monarchy—publicity, the Press—there is more than
sufficient excuse for this book. (69)
Print as a public address system that gave huge power of
amplification to the individual voice, soon made itself a new
form of expression, namely the Elizabethan popular drama. The
opening lines of the very popular Tamburlaine the Great by
Christopher Marlowe provide all our new themes: